Last updated: 2016-09-05

Business management

The company’s CEO and group chief executive are responsible for the ongoing operations of both the parent company and the group. The CEO leads the group management, which makes decisions in joint consultation with other management staff. The group management consists of five members.

The group management performs regular reviews of the operations under the leadership of the CEO. The parent company’s (Betsson AB’s) operations consist of managing and administrating the company’s investments and evaluating potential new acquisitions or divestments. The group’s gaming operations are conducted on Malta, with its own board of directors which handles operating decisions concerning Betsson´s gaming operations and with its own operating management group.

Betsson Malta´s board operates independently of Betsson AB. The board has delegated the operative responsibility for the company to the CEO and president of Betsson Malta.

ulrik bengtsson


Ulrik Bengtsson

CEO and President, Betsson AB and CEO, BML Group Ltd

Born: 1972

Employed in the Group since 2012. CEO, BML Group Ltd from 2012 and extended position also including CEO and President, Betsson AB from 2016.

Background:  Ulrik has a background in consumer service. Before joining Betsson, he was the CEO of MTG's pay-TV operations in Eastern Europe, and before that CEO of Viasat in Sweden. Ulrik has also held a number of positions at Telenor and IBM. He has a Bcomm from Dalhousie University, Canada. 

Shareholding: 65,000 Class B shares, 380,000 employee stock options, 5,000 warrants.

Fredrik Ruden

Fredrik Rüdén  

CFO, Betsson AB

Born: 1970

Employed in the group since 2008.

Other assignments:  Board Member of several internal companies.

Background: Before starting at Betsson, Fredrik had various positions at Ernst and Young, Industri AB Kinnevik, Hallvard Leröy AS and Teligent. Fredrik has a bachelor's degree in Business Law and a Masters degree in economics from Mälardalen University.

Shareholding: 34,200 B shares (including holdings of related parties), 195,000 warrants

pia rosin

Pia Rosin  

Vice President of Corporate Communication, Betsson AB

Born: 1976

Employed in the group since 2016.

Background: Pia has had various positions in corporate communications and investor relations (IR). Previous jobs include IR Manager at the defence and security company Saab and Director of Corporate Communications and IR at Entraction - a provider of IT platforms for the gaming industry. Pia holds an M.Sc. in Business and Economics from Lund University.

Shareholding: 500 Class B shares, 45,000 warrants

Abby cosgrave

Abby Cosgrave  

Acting Group General Counsel

Born: 1979

Employed in the group since 2012. Initially as Legal Counsel and from September 2016 as Acting General Counsel

Background: Abby previously worked as an in-house counsel at NBCUniversal Networks International and JD Sports Fashion. Abby holds a bachelor’s degree in Law & Politics and an LL.M in International Legal Practice.





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Betsson AB

92.30 sek -1.25 sek

Last updated: 2016-10-21 17:29
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Pia Rosin
Vice President of Corporate Communication
+46 736 008 500
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