Last updated: 2015-08-17

Business management

The company’s CEO and group chief executive are responsible for the ongoing operations of both the parent company and the group. The CEO leads the group management, which makes decisions in joint consultation with other management staff. The group management consists of five members.

The group management performs regular reviews of the operations under the leadership of the CEO. The parent company’s (Betsson AB’s) operations consist of managing and administrating the company’s investments and evaluating potential new acquisitions or divestments. The group’s gaming operations are conducted on Malta, with its own board of directors which handles operating decisions concerning Betsson´s gaming operations and with its own operating management group.

Betsson Malta Ltd´s board operates independently of Betsson AB. The board has delegated the operative responsibility for the company to the CEO and president of Betsson Malta.

Pontus lindwall

Pontus Lindwall

CEO & President and Board member, Betsson AB

Employed in the Group since 1991. CEO and President from 1998 to 2011 and again from 2015.

Other assigments: Board Member in Net Entertainment NE AB (publ), Nya Solporten Fastighets AB, Mostphotos AB and several companies within the Betsson Group.

Background: Many years of experience in the gaming industry, both as regards offline and online gaming, amongst other things, as a founder of Net Entertainment, Managing Director and previous CEO of Betsson AB and Cherryföretagen. Pontus has a Masters Degree in Engineering from KTH.

Shareholding: 30,000 Class A shares and 1,423,782 Class B shares.

Fredrik Ruden


CFO, Betsson AB

Born: 1970

Employed in the group since 2008.

Other assignments:  Board Member of several internal companies.

Background: Before Fredrik started at Betsson he had various positions at Ernst and Young, Industri AB Kinnevik, Hallvard Leröy AS and Teligent. Fredrik has a bachelor's degree in Business Law and a Master of economics from Mälardalen University.

Shareholding: 150,000 subscription options.

Malin sparf rydberg

Malin Sparf Rydberg  

Director of Communications, Betsson AB

Born: 1969

Employed in the group since 2014.

Other assignments: Board Member of BOS Industry Association for Online Gaming.

Background: Malin has previously worked as Director of Communications for Friends Arena and also has an extensive experience from Tele2, where she has been holding positions such as Sustainability Director and Information Director. Malin has a Diploma in Business Administration, DIHM, from IHM Business school.

Shareholding: 1,950 Class B shares, 150,000 subscription options. 

Ulrik Bengtsson


CEO, BML Group Ltd

Born: 1972

Employed in the group since 2012.

Other assignments:  Board Member of several internal companies.

Background: Ulrik has been working with consumer service during the last 12 years, most recently as CEO of MTG's pay-tv operations in Eastern Europe and before that CEO of Viasat in Sweden. Ulrik has a Bcomm from Dalhousie University, Canada.

Shareholding: 50,000 Class B shares, 330,000 employee stock options.

Martin Thorvaldsson


Group General Counsel, CEO BSG ltd,

Born: 1970

Employed in the group since 2010.

Other assignments: Board Member of several internal companies.

Background: Before working for Betsson Martin worked 13 years at Boss Media AB (later GTECH / Lottomatica). Martin has a Master of Law from Lund University.

Shareholding: 60,660 Class B shares, 150,000 employee stock options.

Stock price

Betsson AB

140.00 sek -2.90 sek

Last updated: 2015-10-09 17:29
20 minuter fördröjda uppgifter som eSignal.
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Pontus Lindwall
+46 (0) 8 506 403 00
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