Last updated: 2016-04-11

Business management

The company’s CEO and group chief executive are responsible for the ongoing operations of both the parent company and the group. The CEO leads the group management, which makes decisions in joint consultation with other management staff. The group management consists of five members.

The group management performs regular reviews of the operations under the leadership of the CEO. The parent company’s (Betsson AB’s) operations consist of managing and administrating the company’s investments and evaluating potential new acquisitions or divestments. The group’s gaming operations are conducted on Malta, with its own board of directors which handles operating decisions concerning Betsson´s gaming operations and with its own operating management group.

Betsson Malta´s board operates independently of Betsson AB. The board has delegated the operative responsibility for the company to the CEO and president of Betsson Malta.

ulrik bengtsson


Ulrik Bengtsson

CEO and President, Betsson AB and CEO, BML Group Ltd

Born: 1972

Employed in the Group since 2012. CEO, BML Group Ltd from 2012 and extended position also including CEO and President, Betsson AB from 2016.

Background:  Ulrik has a background in consumer service. Most recently, before Betsson, he was the CEO of MTG's pay-TV operations in Eastern Europe, and before that CEO of Viasat in Sweden. Ulrik has also held a number of positions at Telenor and IBM. He has a Bcomm from Dalhousie University, Canada. 

Shareholding: 55,000 Class B shares, 330,000 employee stock options.

Fredrik Ruden

Fredrik Rüdén  

CFO, Betsson AB

Born: 1970

Employed in the group since 2008.

Other assignments:  Board Member of several internal companies.

Background: Before Fredrik started at Betsson he had various positions at Ernst and Young, Industri AB Kinnevik, Hallvard Leröy AS and Teligent. Fredrik has a bachelor's degree in Business Law and a Master of economics from Mälardalen University.

Shareholding: 33,000 B shares (in endowment policy) 30,000 share options

Malin sparf rydberg

Malin Sparf Rydberg  

Director of Communications, Betsson AB

Born: 1969

Employed in the group since 2014.

Other assignments: Board Member of BOS Industry Association for Online Gaming.

Background: Malin has previously worked as Director of Communications for Friends Arena and also has an extensive experience from Tele2, where she has been holding positions such as Sustainability Director and Information Director. Malin has a Diploma in Business Administration, DIHM, from IHM Business school.

Shareholding: 1,950 Class B shares, 150,000 share options. 

martin thorvaldsson

Martin Thorvaldsson  

Group General Counsel

Born: 1970

Employed in the group since 2010.

Other assignments: Board Member of several internal companies.

Background: Martin previously worked for Boss Media AB for 13 years (subsequently GTECH/Lottomatica). He has LL.M from Lund University.

Shareholding: 60,660 Class B shares, 150,000 employee stock options.





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Betsson AB

107.90 sek -0.10 sek

Last updated: 2016-05-30 17:29
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Malin Sparf Rydberg
Director of Communications
+46 (0) 8 506 403 00
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