Betsson has more than 50 years of experience in gaming!
Betsson acquires the Automaten brands, SverigeAutomaten, NorgesAutomaten och DanmarksAutomaten, which thereby goes from being a part of the business area B2B to being B2C brands. Betsson AB´s subsidiaries migrates betsson.com to the common platform Techsson.
Betsson acquires the competitor Nordic Gaming Group, due to its successful sportsbook. This establish the strong position in the Nordics even further. Betsson is awarded as "Online Sportsbook Operator of the Year" by the International Gaming Awards.
Magnus Silfverberg step up as CEOand takes over after Pontus Lindwall. A Joint Venture is established in China. Betsson acquires fast growing competitor Betsafe.
Betsson launches Betsson Business Solutions to further develop its B2B-business. A development office is opened in Manila and Betsson Malta Ltd sells its Turkish customer base.
One of Betsson subsidiaries launch Sports book gaming for mobile phones and get rewarded as most responsible gaming operator at EGR Awards.
Betsson passes 1 billion SEK in revenues.
Betsson distributes Net Entertainment to the shareholders.
On September 12 Cherry, which was the part of the company that focuses on land-based gaming, is distributed to the shareholders under the name Cherryföretagen AB.
Net Entertainment is showing strong progress and the company's products are further developed. Cherry acquires outstanding shares in betsson.com. Betsson poker is showing strong growth. Cherry, Net Entertainment and Betsson Technologies moves to new office in Spårvagnshallarna. Cherry announces that Cherry will be split up in three different companies and that Cherry Casino and Net Entertainment will be distributed to the shareholders.
Net Entertainment delivers a significant number of Casino Modules to international customers. Revenues within the Internet operation increase by over 100%. Net Entertainment acquires a gaming license on Malta. Betsson.com, the jointly-owned betting exchange, experiences strong growth and a commercial breakthrough.
Cherry buys into the English sports betting company Betsson.com. Net Entertainment delivers Casino Modules to several Internet gaming companies. Cherry first signs a test agreement, then a comprehensive, permanent contract with Danska Shell for the establishment of gaming environments at their gas stations. Net Entertainment's revenues increase sharply and the company becomes profitable.
Pontus Lindwall returns as Cherry's CEO. Cherry realizes the year's only oversubscribed preferred issue and takes in SEK 20 million from existing shareholders. Net Entertainment sells its first CasinoModule to Expekt.com. The Jack Vegas partnership agreement with Svenska Spel expires as planned.
Cherry is forced to implement cost saving measures and write down goodwill in Net Entertainment.
Cherry acquires Kinnevik's shares in Net Entertainment. The acquisition is financed by a directed share issue after which Kinnevik becomes Cherry's largest shareholder. The parent company's B-share is listed on OM Stockholm Stock Exchange's O-list on 22 June.
Cherry acquires First Casino. Maritime operation in the Mediterranean is started. A partnership agreement is signed with AB Svenska Spel concerning token machines. Cherry invests excess liquidity in IT companies, primarily within the Internet sector.
Cherry acquires 35% of Net Entertainment AB.
The company's B-share starts trading on the SBI list (today's NGM Equity) 26 March. In February, the business starts using wheels of fortune. The Swedish parliament passes a resolution forbidding wheels of fortune from 1 January.
The Cherry companies acquire Casino Invent in Umeå, thereby strengthening their position in Norrland and Göteborg.
The Cherry companies are once again making a profit.
Developments in Eastern Europe result in big losses for the Cherry companies. The board passes a resolution to streamline operations and reduce or liquidate operations in Eastern Europe. The company concentrates on its gaming operations in Sweden and on board vessels within Scandinavia.
The Cherry companies run slot machines and casino gaming operations in a number of Eastern European countries.
The Cherry companies recruit several Swedish commercial gaming companies and finances the acquisitions with a new share issue. The foundation for a new corporation is created.
The Swedish parliament passes a resolution banning slot machines. The foundation of the Cherry companies’ operations disappears in the course of a month. A comprehensive reorganization is begun.
New legislation enables restaurants licensed to sell wine to provide slot machines with winnings payable in Swedish kroners.
The Cherry name and cherry symbol are registered.
Partnership established with AB Roulett Konsult & Spelautomater founded by Per Hamberg and Lars Kling. Business is now conducted all over the country.
AB Restaurang Rouletter is founded by Bill Lindwall and Rolf Lundström. Business is conducted primarily in southern and central Sweden.