History

Betsson has more than 50 years of experience in gaming!

2014

Betsson acquires the Dutch brands Oranje Casino and Kroon Casino. In March Betsson also hosts its first Capital Markets Day.

2013

Betsson acquires the Automaten brands, SverigeAutomaten, NorgesAutomaten och DanmarksAutomaten, which thereby goes from being a part of the business area B2B to being B2C brands. Betsson AB´s subsidiaries migrates betsson.com to the common platform Techsson.

2012

Betsson acquires the competitor Nordic Gaming Group, due to its successful sportsbook. This establish the strong position in the Nordics even further. Betsson is awarded as "Online Sportsbook Operator of the Year" by the International Gaming Awards.

2011

Magnus Silfverberg step up as CEOand takes over after Pontus Lindwall. A Joint Venture is established in China. Betsson acquires fast growing competitor Betsafe.

2010

Betsson launches Betsson Business Solutions to further develop its B2B-business. A development office is opened in Manila and Betsson Malta Ltd sells its Turkish customer base.

2009

One of Betsson subsidiaries launch Sports book gaming for mobile phones and get rewarded as most responsible gaming operator at EGR Awards.

2008

Betsson passes 1 billion SEK in revenues.

2007

Betsson distributes Net Entertainment to the shareholders.

2006

On September 12 Cherry, which was the part of the company that focuses on land-based gaming, is distributed to the shareholders under the name Cherryföretagen AB.

2005

Net Entertainment is showing strong progress and the company's products are further developed. Cherry acquires outstanding shares in betsson.com. Betsson poker is showing strong growth. Cherry, Net Entertainment and Betsson Technologies moves to new office in Spårvagnshallarna. Cherry announces that Cherry will be split up in three different companies and that Cherry Casino and Net Entertainment will be distributed to the shareholders.

2004

Net Entertainment delivers a significant number of Casino Modules to international customers. Revenues within the Internet operation increase by over 100%. Net Entertainment acquires a gaming license on Malta. Betsson.com, the jointly-owned betting exchange, experiences strong growth and a commercial breakthrough.

2003

Cherry buys into the English sports betting company Betsson.com. Net Entertainment delivers Casino Modules to several Internet gaming companies. Cherry first signs a test agreement, then a comprehensive, permanent contract with Danska Shell for the establishment of gaming environments at their gas stations. Net Entertainment's revenues increase sharply and the company becomes profitable.

2002

Pontus Lindwall returns as Cherry's CEO. Cherry realizes the year's only oversubscribed preferred issue and takes in SEK 20 million from existing shareholders. Net Entertainment sells its first CasinoModule to Expekt.com. The Jack Vegas partnership agreement with Svenska Spel expires as planned.

2001

Cherry is forced to implement cost saving measures and write down goodwill in Net Entertainment.

2000

Cherry acquires Kinnevik's shares in Net Entertainment. The acquisition is financed by a directed share issue after which Kinnevik becomes Cherry's largest shareholder. The parent company's B-share is listed on OM Stockholm Stock Exchange's O-list on 22 June.

1999

Cherry acquires First Casino. Maritime operation in the Mediterranean is started. A partnership agreement is signed with AB Svenska Spel concerning token machines. Cherry invests excess liquidity in IT companies, primarily within the Internet sector.

1998

Cherry acquires 35% of Net Entertainment AB.

1996

The company's B-share starts trading on the SBI list (today's NGM Equity) 26 March. In February, the business starts using wheels of fortune. The Swedish parliament passes a resolution forbidding wheels of fortune from 1 January.

1994

The Cherry companies acquire Casino Invent in Umeå, thereby strengthening their position in Norrland and Göteborg.

1993

The Cherry companies are once again making a profit.

1992

Developments in Eastern Europe result in big losses for the Cherry companies. The board passes a resolution to streamline operations and reduce or liquidate operations in Eastern Europe. The company concentrates on its gaming operations in Sweden and on board vessels within Scandinavia.

1986-1991

The Cherry companies run slot machines and casino gaming operations in a number of Eastern European countries.

1984

The Cherry companies recruit several Swedish commercial gaming companies and finances the acquisitions with a new share issue. The foundation for a new corporation is created.

1987

The Swedish parliament passes a resolution banning slot machines. The foundation of the Cherry companies’ operations disappears in the course of a month. A comprehensive reorganization is begun.

1973

New legislation enables restaurants licensed to sell wine to provide slot machines with winnings payable in Swedish kroners.

1972

The Cherry name and cherry symbol are registered.

1968

Partnership established with AB Roulett Konsult & Spelautomater founded by Per Hamberg and Lars Kling. Business is now conducted all over the country.

1963

AB Restaurang Rouletter is founded by Bill Lindwall and Rolf Lundström. Business is conducted primarily in southern and central Sweden.

Stock price

Betsson AB

231.50 sek -1.00 sek

Last updated: 2014-04-17 13:02
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Betsson AB
info@betssonab.com
+46 (0) 8 506 403 00
Contact
BETSSON AB (publ), Regeringsgatan 28, SE- 111 53 Stockholm Tel: +46 (0) 8 506 403 00, Fax: +46 (0) 8 735 57 44, org nr 556090-4251, info@betssonab.com | Privacy | Register to AGM | Sitemap |