Over the last few years Betsson has shown considerable growth. For the last three-year period, turnover has increased by 342 per cent and the number of employees by 172 per cent. Active customer numbers have risen during the same period by 212 per cent. In spite of this strong growth, the company has retained good levels of profitability and financial stability. To continue to grow more rapidly than the market in 2010, we cannot rest on our laurels. We must develop our sites, products and staff to exceed market growth rates this year as well.

The market is still young

Large areas of the world still lack access to the Internet or the availability of fast, stable Internet connections. The number of Internet users is still expanding strongly, which provides a considerable driving force for the industry. In the regions where the Internet is available, confidence in it as a place of commerce is improving, and increasing numbers of people are using it for banking matters, share transactions, insurance and e-commerce. This improved level of confidence is vital to market development, especially in countries where e-commerce has not previously been reliable.

The word potential has new meaning

In spite of the fact that the market for online gaming is growing rapidly, this area still only represents 8 percent¹ of Europe’s total gaming market. EGBA, the European Gaming & Betting Association, predicts the market share of online gaming will rise to 12 per cent by 2012. For a major market-leading company like Betsson, this obviously provides a truly enormous potential for growth.

¹ Source: H2 Gambling Capital, February 2010.