Best in the world in responsible gaming

Betsson won in competition with UK National Lottery operator Camelot, PartyGaming, Ladbrokes and others who were all nominated in this category. According to the assessment given, it was the sum of Betsson's activities aimed at becoming a truly responsible online gaming company that was decisive. To achieve this, Betsson has worked on a broad front with these issues over a long time. Information and dialogue is carried via the Internet and through other channels such as the press, radio and during festivals. Every year, two scholarships are awarded to research activities that in some way have illustrated or added knowledge concerning the field of gambling addiction.

Dissemination of knowledge on several fronts

Social responsibility is, and has been for a while, a vital part of the Betsson company culture. To build up knowledge within the company and among our customers, we apply a broad approach that includes training and dialogue as its central elements.

Expert staff

All Betsson employees, irrespective of job description, participate in training on responsible gaming. Employees who are working specifically with gambling addiction issues receive further training on a continuous basis so they can help players in the best way possible according to their needs.

Dedicated management

Social commitment is deeply rooted in Betsson's management who, both through their action and with the help of a clearly stated policy, set the tone for how Betsson should act on these issues. At Betsson, corporate responsibility issues are as important as our efforts to offer the best online gaming experience. Due to its well-trained and easily accessible customer service, players have always been able to access qualified levels of knowledge concerning gambling addiction issues.

Several ways to self-help

A good player is a player who plays at the right level. On Betsson sites there are several tools that make it easier for players to establish boundaries.

A decent gaming company takes responsibility

To us at Betsson, taking responsibility is extremely important. Consequently, we have chosen to actively support organisations that, like us, value work with the environment, the fight against drugs and children’s rights. Our gaming operations mean we are a part of the lives of many people so it is natural for us to shoulder our social responsibilities.

Gold sponsor of the Swedish Society for Nature Conservation

Environmental activities within Betsson are run in close cooperation with the Swedish Society for Nature Conservation; we are one of their gold sponsors. Our operations in themselves are not hazardous to the environment; however, we are well aware that our travel, electrical energy use, use of office materials, etc., still exert an impact. Consequently, we feel it is important that we are not only committed to conserving the environment but also take practical responsibility and make an effort to reduce our impact on it.

Climate compensation

One practical example of Betsson’s commitment to the environment is the climate compensation it pays for company air travel. In 2009, Betsson purchased emission rights the equivalent of 502 tons of carbon dioxide via the Swedish Society for Nature Conservation. To provide extra support for the work of this organisation, Betsson also paid an additional SEK 60 per ton. With offices in Stockholm, Kiev and Malta, air travel is an unavoidable part of our operations. The climate compensation we undertake covers the consequences of our air travel; however, within Betsson we have also chosen to attempt to reduce the volume of such travel. Video conferences and telephone meetings have become a natural part of our working day at Betsson. In our office in Malta, we are developing and testing new technology aimed at reducing the necessity of climate control and decreasing energy use.

Working against drugs and sex trade

Betsson supports the Swedish National Association for a Drug-free Society (RNS) that works preventatively against drugs. We also support ECPAT (End Child Prostitution, Child Pornography and Trafficking in Children for Sexual Purposes). In addition, we sponsor “Min stora dag” (an organisation that helps critically ill children) and the Red Cross rescue operations after the earthquake in Haiti. It is very clear to us that we must do what we can so children do not suffer.

oad%20center/English/Q/Q4.pdf'>Q4 (pdf)