Specialists in online gaming and betting
We act in the dynamic and rapidly growing industry of online gaming. With a strong focus on innovation and technology, Betsson delivers cutting-edge gaming experiences to a global audience. The Group’s activities are conducted in its operating subsidiaries, which offer games through different brands, including the flagship brand Betsson.
Competitive products offering
Betsson offers one of the market’s largest selections of games, with local adaptations to satisfy consumer demand in different markets. The products consist mainly of casino and sports betting. The largest category of casino is slots, i.e. virtual slot machines, followed by live casino, which provides the player with a virtual, real life-like casino experience with table games broadcast live from the game provider's studio. In total, Betsson’s casino offering includes around 6,000 different games through its own technology platform. The sportsbook also runs on a proprietary platform with odds that can be adapted to available sporting events and market demand. The sportsbook is available both directly to players through its own brands (B2C) and as a B2B offering for other operators.
CEO Statement
2025 was characterised by continued strong customer activity and growth as well as further investments to enhance the customer experience. Profitability during the year was impacted by our product investments and increased gaming taxes, among other things. Investments in recent years and our activities for 2026 support our ambition to continue creating long-term value for our shareholders. With a competitive offering, growing brand awareness and a clear strategy for continued growth, Betsson is well positioned to capitalise on opportunities offered by the structurally attractive global online gaming market.
Strong Brands
Betsson is the Group's global flagship brand. In addition, the Group has several other brands which either cover the entire product portfolio, such as Betsafe and Nordicbet, or just one product, such as Racebets (horse betting) and Starcasino (casino). The brands' services are offered primarily via the in-house developed platform.
International growth with local presence
The Group’s approximately 2,700 employees represent 70 different nationalities and are located in 21 different countries around the world. The operational headquarters are located in Malta, where approximately half of the employees are based.
